Your journey begins with gear engineered for performance, safety, and uncompromising quality

Fueling Passion on Two Wheels

At BONTRAGER Store, we believe every cyclist deserves access to premium equipment that transforms rides into extraordinary experiences. Since our founding, we’ve curated the world’s finest cycling gear—from award-winning helmets to high-performance shoes—serving riders who demand both technical excellence and stylish design.

Safety First

MIPS-equipped helmets with 30-50% discounts during our seasonal sales, because protection should never compromise your budget

Family Focused

From Bern Bandito youth helmets to adult cycling systems, we outfit entire families for their adventures

Global Performance

Shipping worldwide to deliver game-changing gear like our Bontrager XXX MTB shoes—engineered for elite athletes and weekend warriors alike

Curated for the Cycling Connoisseur

Our selection process is ruthless: we partner only with brands like Specialized, 45NRTH, and ABUS that meet our standards for:

  • Innovation – Featuring technologies like WaveCel and BOA fit systems
  • Value – Regular 30-60% discounts on premium products
  • Versatility – Gear that performs across road, trail, and urban environments
“We don’t just sell cycling gear—we solve rider problems. Whether it’s keeping kids safe with MIPS protection or helping winter cyclists stay warm with 45NRTH insulated boots, every product in our store serves a purpose.”
Explore Our Bestsellers

Join 250,000+ cyclists who trust us for their gear needs

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