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At BONTRAGER Store, we value your trust as much as you value your cycling performance. Just as we engineer our WaveCel helmets and technical cycling shoes with precision, we approach your privacy with the same level of care and attention to detail. This Privacy Policy explains how we collect, use, and protect your personal information when you visit probicyclegear.com.

1. Information We Collect

To provide seamless service for our global community of cycling enthusiasts, we collect:

  • Personal Identification: Name, email, shipping/billing address, phone number when you create an account or place an order
  • Payment Information: Credit card details processed through secure payment gateways (we never store full card numbers)
  • Technical Data: IP address, browser type, device information for security and analytics
  • Usage Data: Pages visited, products viewed, time spent on site to enhance your shopping experience
  • Communication Records: Emails, live chat transcripts when you contact our support team

2. How We Use Your Information

Like a well-tuned bicycle, we use your data to keep your shopping experience running smoothly:

  • Process orders and deliver your cycling gear worldwide (excluding some remote areas and parts of Asia)
  • Provide customer support through our dedicated team
  • Improve our website and product offerings based on rider preferences
  • Send order confirmations, shipping notifications, and service messages
  • Prevent fraud and enhance payment security (with bank-level 256-bit SSL encryption)
  • With consent, send marketing communications about new cycling products and promotions

3. Data Sharing & Disclosure

We handle your information like premium cycling components—only trusted partners get access:

  • Service Providers: Shipping carriers, payment processors, and IT support (all bound by confidentiality agreements)
  • Legal Compliance: When required by law or to protect our rights and safety
  • Business Transfers: In case of merger or acquisition, with appropriate privacy protections
  • Never Sold: We don’t sell your data to third-party marketers

4. International Data Transfers

As a global cycling retailer, your data may be transferred to and processed in the United States (our headquarters at 4401 Burlington Place Northwest, Washington, US 20016) and other locations where our service providers operate. We implement appropriate safeguards for all international transfers.

5. Data Security

We protect your data with the same vigilance as our WaveCel helmet technology:

  • 256-bit SSL encryption for all transactions
  • Regular security audits and vulnerability testing
  • PCI-DSS compliant payment processing
  • Limited employee access to sensitive data
  • Secure data storage with industry-standard protections

6. Your Privacy Rights

You control your data like you control your ride:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure under certain conditions
  • Restriction: Limit how we use your data
  • Objection: Opt-out of marketing communications
  • Portability: Receive your data in a structured format

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking Technologies

Our website uses cookies—small data files that help us:

  • Remember your preferences and shopping cart
  • Analyze site traffic and rider behavior
  • Deliver targeted cycling product recommendations
  • Enable social media features

You can manage cookies through your browser settings, though some site features may not function properly without them.

8. Children’s Privacy

While we offer Kids’ cycling products, our website is not designed for children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy as our business evolves or regulations change. Significant changes will be communicated through our website or email.

Contact Us

For privacy-related questions or concerns, reach our support team at:

Email: [email protected]
Postal: 4401 Burlington Place Northwest, Washington, US 20016

Ride with confidence knowing your privacy is protected with the same commitment to excellence we apply to all our cycling products.

The BONTRAGER Store Team